In The Lab - Our Services
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The Consistency Formula
Your brand stays active online even on your busiest days.
What it is:
A done-for-you social media system built to keep your business visible, intentional, and consistent without you having to plan, create, or post anything.
What’s included:
Content creation
Caption writing
Weekly scheduling
Story prompts & brand voice
Monthly check-ins
Optional analytics
Perfect for:
Business owners who want the results of consistency without doing the heavy lifting.
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The Story Mapping Lab
Your story, distilled into powerful messaging.
What it is:
A deep dive into the narrative behind your business. We uncover your voice, mission, audience, and core messaging so everything you post has purpose.
What’s included:
Brand story write-up
Messaging guide
Voice & tone profile
Story angles + pillar topics
Elevator pitch clarity
Perfect for:
Brands who feel “all over the place” or struggle to explain what makes them special.
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The Conversion Copy Lab
Words that sound like you — and convert.
What it is:
Strategic copywriting built with storytelling, clarity, and clean structure. Ideal for websites, landing pages, or page rewrites.
What’s included:
Homepage copy
About page copy
Services/landing pages
CTA optimization
Messaging refinement
Perfect for:
Businesses that need website words that feel human and guide visitors toward action.ething more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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The Content Chemistry Blueprint
Your custom formula for consistent content.
What it is:
A guided content plan built around your story, audience, and goals — so you know exactly what to post, why, and when.
What’s included:
Monthly or quarterly content strategy
Content pillars
Story prompts
Weekly posting structure
Platform-specific guidance
Perfect for:
Business owners who prefer to post themselves but need a real plan — not guesswork.
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Open Lab Hours
One-on-one creative guidance when you need expert eyes.
What it is:
A flexible session for refining your content, fixing your messaging, troubleshooting consistency, or getting new ideas.
What’s included:
1:1 creative direction
Real-time feedback
Messaging notes
Action steps + next moves
Perfect for:
Entrepreneurs who want hands-on support without a full monthly package. the world. Whatever it is, the way you tell your story online can make all the difference.
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Add-On: The Brand Voice Guide
A professional, reusable profile of your brand’s personality, tone, cadence, and language; perfect for staying consistent or hiring help later.
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Start With Lab Time
Your brand clarity session.
A 60-minute deep dive to figure out exactly where you are, what you need, and the formula that fits your business.

