In The Lab - Our Services

  • The Consistency Formula

    Your brand stays active online even on your busiest days.

    What it is:

    A done-for-you social media system built to keep your business visible, intentional, and consistent without you having to plan, create, or post anything.

    What’s included:

    Content creation

    Caption writing

    Weekly scheduling

    Story prompts & brand voice

    Monthly check-ins

    Optional analytics

    Perfect for:

    Business owners who want the results of consistency without doing the heavy lifting.

  • The Story Mapping Lab

    Your story, distilled into powerful messaging.

    What it is:

    A deep dive into the narrative behind your business. We uncover your voice, mission, audience, and core messaging so everything you post has purpose.

    What’s included:

    Brand story write-up

    Messaging guide

    Voice & tone profile

    Story angles + pillar topics

    Elevator pitch clarity

    Perfect for:

    Brands who feel “all over the place” or struggle to explain what makes them special.

  • The Conversion Copy Lab

    Words that sound like you — and convert.

    What it is:

    Strategic copywriting built with storytelling, clarity, and clean structure. Ideal for websites, landing pages, or page rewrites.

    What’s included:

    Homepage copy

    About page copy

    Services/landing pages

    CTA optimization

    Messaging refinement

    Perfect for:

    Businesses that need website words that feel human and guide visitors toward action.ething more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

  • The Content Chemistry Blueprint

    Your custom formula for consistent content.

    What it is:

    A guided content plan built around your story, audience, and goals — so you know exactly what to post, why, and when.

    What’s included:

    Monthly or quarterly content strategy

    Content pillars

    Story prompts

    Weekly posting structure

    Platform-specific guidance

    Perfect for:

    Business owners who prefer to post themselves but need a real plan — not guesswork.

  • Open Lab Hours

    One-on-one creative guidance when you need expert eyes.

    What it is:

    A flexible session for refining your content, fixing your messaging, troubleshooting consistency, or getting new ideas.

    What’s included:

    1:1 creative direction

    Real-time feedback

    Messaging notes

    Action steps + next moves

    Perfect for:

    Entrepreneurs who want hands-on support without a full monthly package. the world. Whatever it is, the way you tell your story online can make all the difference.

  • Add-On: The Brand Voice Guide

    A professional, reusable profile of your brand’s personality, tone, cadence, and language; perfect for staying consistent or hiring help later.

  • Start With Lab Time

    Your brand clarity session.


    A 60-minute deep dive to figure out exactly where you are, what you need, and the formula that fits your business.